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About Kudos Folio Services Contact
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Mighty services for lightning-fast growth.

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Mighty
services for
lightning-fast
growth.

Whether you’re about
to launch or need
a rebrand, whether
you’re entering
new markets or
getting set for
serious growth,
let’s get your
copy, website
and strategy
sorted.

Brand Copy

mobile-rot

Get your business speaking like the brand it deserves to be.

Brand
Concepts

Public-facing straplines with big ideas and personality. Simple, powerful concepts to impact audiences.

Brand
Naming

Market and brand position start with the right name, so we find that one, perfect name you can build a future on.

Brand &
Voice Guide

Complete guide to voice, tone and use of brand copy — to make sure your staff and agencies stay on-brand.

Brand
Story

Say everything that matters to everyone who counts with a powerful, strategic, stress-tested brand story.

Ad & Social
Campaigns

You get one chance to write campaigns that stand out in a noisy world — so we make it count.

Brand Copy

rot

Let’s get your business speaking like the brand it deserves to be.

Brand Naming

Market and brand position start with the right name, so you need the name you can build a future on.

Brand Story

Say everything that matters to everyone who counts with a powerful, strategic, stress-tested brand story.

Brand Concepts

Public-facing straplines with big ideas and personality. Simple, powerful concepts to impact audiences.

Ad & Social Campaigns

You get one chance to write campaigns that stand out in a noisy world — so we make it count.

Brand & Voice Guide

Complete guide to voice, tone and use of brand copy — to make sure your staff and agencies stay on-brand.

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Websites

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Get your website strategy, structure and content integrated.

Website
Concepts

Website problems often start with templates - so we start with a clean slate, tailoring ideas to your business needs.

Sales Funnel
Integration

We’ll map and analyse your current and future sales funnel, then give your website the tools to convert leads.

Sales Funnel
Integration

We’ll map and analyse your current and future sales funnel, then give your website the tools to convert leads.

UX &
Wireframing

Use me to plan and map the user journeys and wireframes of your website before spending a cent on web devs.

Web Headlines
& Copy

Great website copy hits hard and leaves a big impression, so you’ll communicate your USP and tone in seconds.

Case Studies
& Testimonials

Telling clients and customers stories can be your greatest chance to shine — don’t leave it to chance.

Websites

rot

Let’s get your website strategy, structure and content integrated.

Website Concepts

Website problems often start with templates - so we start with a clean slate, tailoring ideas to your business needs.

UX & Wireframing

Use me to plan and map the user journeys and wireframes of your website before spending a cent on web devs.

Sales Funnel Integration

We’ll map and analyse your current and future sales funnel, then give your website the tools to convert leads.

Web Headlines & Copy

Great website copy hits hard and leaves a big impression, so you’ll communicate your USP and tone in seconds.

Case Studies & Testimonials

Telling clients and customers stories can be your greatest chance to shine — don’t leave it to chance.

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Strategy

mobile-rot

Get your website strategy, structure and content integrated.

Creative
Direction

Get your marketing staff or digital agency singing from the same song sheet — to make the most of your investment.

Brand
Architecture

Market and brand position start with the right name, so you need the name you can build a future on.

Brand
Architecture

Market and brand position start with the right name, so you need the name you can build a future on.

Business
Design

Get your business tightened up — or even pivoted — before going to market with new brand or website copy.

Product
Architecture

Get your product mix aligned and integrated with your sales funnel, technology, customer experience, pricing, and website.

Content
Roadmap

Get a year’s worth of detailed messaging for your marketing content to hit every angle of brand position and value proposition.

Strategy

rot

Let’s get clear eyes and fresh ideas on your bigger picture.

Creative Direction

Get your marketing staff or digital agency singing from the same song sheet — to make the most of your investment.

Brand Architecture

Market and brand position start with the right name, so you need the name you can build a future on.

Business Design

Get your business tightened up — or even pivoted — before going to market with new brand or website copy.

Product Architecture

Get your product mix aligned and integrated with your sales funnel, technology, customer experience, pricing, and website.

Content Roadmap

Get a year’s worth of detailed messaging for your marketing content to hit brand position and value proposition.

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Specialising in
high-growth business.

SaaS

Understanding your SaaS customers is foundational. Hitting their value proposition with clear, compelling messaging and intuitive user journeys is crucial.

My work for SaaS clients brings a human voice and tone to the feature-soaked competitive landscape that’s an absolute game-changer.

Fintech

Unless you’re a first mover, success in a saturated challenger market takes winning trust beyond the early adopters, from the middle of the market.

My Fintech work frames clients with disruptive new value propositions in familiar, trust-inspiring language - making innovation feel safe for mainstream customers.

B2B

Great businesses know exactly how to close a sale - with USP, personality, and straight talk. But carrying that into the digital world is a challenge.

My B2B work takes the best of B2C — immediacy, urgency, engagement and impact - and builds it out into the sales funnel that sets you up for growth.

Scale-ups

Scaling up business means scaling up marketing, and by definition doing more and better than business-as-usual.

My work for scale-ups distils the gold messaging from amidst the emerging business model pivots - nailing down broad market around the character that go you past start-up.

Social Enterprise

Purpose has to mean more than lipstick on a (capitalist!) pig - but it’s all too easy to lose competitive commercial edge amongst the ethics.

My social enterprise work elevates and integrates underlying social change messaging with exciting, enlightened self-interest and commercial value.

Professional Services

Growing professional services businesses means amplifying the trust you’ve built through years of reputation-building work.

My professional services work steps around the knee-jerk, ‘spray and pray’ of the standard digital agency playbook to build around your real, referral-based sales funnel.

Mighty services for lightning growth.

Mighty services for
lightning growth.

SaaS

Understanding your SaaS customers is foundational. Hitting their value proposition with clear, compelling messaging and intuitive user journeys is crucial.

My work for SaaS clients brings a human voice and tone to the feature-soaked competitive landscape that’s an absolute game-changer.

Fintech

Unless you’re a first mover, success in a saturated challenger market takes winning trust beyond the early adopters, from the middle of the market.

My Fintech work frames clients with disruptive new value propositions in familiar, trust-inspiring language - making innovation feel safe for mainstream customers.

B2B

Great businesses know exactly how to close a sale - with USP, personality, and straight talk. But carrying that into the digital world is a challenge.

My B2B work takes the best of B2C — immediacy, urgency, engagement and impact - and builds it out into the sales funnel that sets you up for growth.

Scale-ups

Scaling up business means scaling up marketing, and by definition doing more and better than business-as-usual.

My work for scale-ups distils the gold messaging from amidst the emerging business model pivots - nailing down broad market around the character that go you past start-up.

Social
Enterprise

Purpose has to mean more than lipstick on a (capitalist!) pig - but it’s all too easy to lose competitive commercial edge amongst the ethics.

My social enterprise work elevates and integrates underlying social change messaging with exciting, enlightened self-interest and commercial value.

Prof.
Services

Growing professional services businesses means amplifying the trust you’ve built through years of reputation-building work.

My professional services work steps around the knee-jerk, ‘spray and pray’ of the standard digital agency playbook to build around your real, referral-based sales funnel.

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