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About Kudos Folio Services Contact
for brand and business. for brand and business.
big rot
Senior conceptual copywriter
|
Executive creative director
|
Brand + website specialist
thunder
thunder

I can write your. . .

I write your. . .

Brand Copy

You get the concepts, straplines, brand story and campaigns to put your business in the big leagues.

Website

You get the entire website planned and written, wireframes to headlines, services to case studies.

Strategy

You get world-class business design, brand or product architecture, and brand guides.

Services
thunder

So you can . . .

Find voice

Your voice does more than get attention — it draws in the right audience and sets them up for smooth selling.

Enter markets

You get one chance to make an impact in a new vertical or territory, so we make sure you hit new ground running.

Grow audience

Stepping beyond your word- of-mouth networks means finding the words that connect your brand with bigger audiences.

Build trust

Speaking like a real brand means starting high-trust relationships from the moment your audience read your offer.

Convert leads

Aligning brand and product architecture with market needs and great messaging better converts leads.

Inspire action

When your brand messaging and website bring your USP to life, you’ll inspire the actions that make prospects customers.

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Find voice

Your voice does more than get attention — it draws in the right audience and sets them up for smooth selling.

Enter markets

You get one chance to make an impact in a new vertical or territory, so we make sure you hit new ground running.

Grow audience

Stepping beyond your word- of-mouth networks means finding the words that connect your brand with bigger audiences.

Build trust

Speaking like a real brand means starting high-trust relationships from the moment your audience read your offer.

Convert leads

Aligning brand and product architecture with market needs and great messaging better converts leads.

Inspire action

When your brand messaging and website bring your USP to life, you’ll inspire the actions that make prospects customers.

thunder

I have my work cut out for you.

I have my work
cut out for you.

25 years writing 115 video scripts 57 brand stories 42 brand guides 643 campaigns 864 headlines 86 websites 178 clients 0 fails Folio
folio folio folio folio
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A leading Australian digital engineering firm needed powerful new brand position for its evolution into data and AI consulting.

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A Dutch invoicing platform with new AI and IOT tech needed to go global with frontrunner/disruptor position.

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An Asia-Pacific card management platform for banks needed to see and speak with perfect clarity to launch in the US.

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Australia’s premier building surveyors needed to better reflect their major achievements and attract the best talent.

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Private equity owners of an established payment platform for banks and EMIs needed to humanise its value proposition to reach new markets.

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This pioneering, social purpose food systems platform needed something special to stoke revolutionary fire in the bellies of its audience.

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A UK-based book subscription startup launching with a heart of gold needed silver-tongued straplines and web copy.

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This US mid-tier forensic accounting firm needed a high-end brand presence that punched as heavy as its work before a US coastal and global expansion.

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This UK business-systems-as-a-service company needed to simplify its value proposition for busy hospitality customers.

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A national, Bunnings-partnered rubbish business needed to express its innovation USP to the Australian everyman.

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A major Australian IT services provider found a new brand position to articulate its emerging data consultancy USP.

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This newly established, innovative legal firm needed brand and website to stake out a sophisticated but disruptive status in the planning world.

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This Irish industry body representing film directors needed a complete brand reboot to drive its agenda with the big Hollywood players.

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This tech platform disrupting the moving industry needed accessible and fresh brand position for its post-funding scale-up stage.

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My clients say . . .

review
Jane Crofts - Founder Data
to the People (AU)
review
Richard Eskell - CEO
Inlogik + ExpenseMe (AP)
review
Jason Ferris - Founder
Top Shed (AU)
review
Jacqueline Dolly - Owner
Be Do Have (US)
More

Aw, shucks.

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Here’s how
I build your brand
and business.

mobile-rot

I’ve figured out how to engage your leaders, help them align business and brand strategy, extract their knowledge, and then deliver high-impact brand creative and conversion websites that nail your market position and drive growth.

I can creatively direct or collaborate with your staff, agency or freelancers. I’m based in Sydney, Australia but I work all over the world.

About Get in touch
thunder
thunder